Expert speakers are set to grace the 2011 BETA conference, promising a lineup that includes Tim Hadaway from the Olympic organizing committee. The event, open to all equestrian trade members, will take place at The Belfry near Birmingham on October 17.
Attendees can expect a diverse range of presentations covering topics such as online marketing and visual merchandising, along with ample networking opportunities. BETA has meticulously chosen speakers to offer insights across various sectors and subjects.
Tim Hadaway, the equestrian competition manager at the games, will leverage his involvement in the test event to provide valuable feedback in his presentation. Moreover, the session will delve into the potential opportunities the Olympics can bring to the equestrian industry.
Julia Andrews, the managing director of Kate Negus Saddlery, will deliver a talk focusing on visual merchandising tailored for saddlery stores, catering to both retailers and suppliers. Laura Coffey, an investigation executive at the Advertising Standards Authority, will shed light on the ASA’s role.
Renowned horseback explorers, Robin and Louella Hanbury-Tenison, will share their adventures from the “Seven Long Rides Around the World,” which have been immortalized in books and films. Additionally, Charlie Brookes, the Bauer Media group commercial director, aims to simplify digital advertising complexities at the conference.
BETA’s executive director, Claire Williams, expressed enthusiasm, highlighting the conference as an invaluable platform for the equestrian trade community to engage in enlightening discussions. The strategic timing of the event, a week after the Horse of the Year Show, aims to facilitate attendance for potential delegates.
The conference commences at 9 am and concludes at 3:30 pm. For more details or to secure a spot, interested parties can contact the organizers at 01937 587062 or email tinar@beta-int.com.
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As the equestrian industry continues to evolve, events like the BETA conference play a crucial role in fostering knowledge exchange and networking opportunities. The insights shared by industry experts can help businesses stay ahead in a competitive market landscape.
Looking ahead, the conference serves as a beacon for innovation and growth within the equestrian trade, offering a platform for collaboration and learning that can drive the industry forward in the years to come.
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